— Designing simple, premium experiences for complex products.
.experience
17 years
.location
Toronto (ON)
.freelance
Available
.hello
I’m Pouyan Ajali (AJ),
a Toronto-based Senior Product Designer with a multidisciplinary background in UI/UX, branding, motion, and 3D. I’ve spent years designing across web and mobile, partnering closely with product and engineering to ship polished, real-world work, not just pretty screens.
.work experience
Arnold Street
Senior Product Designer (Lead IC)
Led end-to-end design for a portfolio of 10+ client products from discovery to launch and iteration | Partnered with engineers and product leads to define scope, trade-offs, and release plans | Built reusable UI patterns and shared components to reduce rework and improve delivery speed | Raised UX quality through clearer interaction rules, accessibility standards, and annotated handoff specs | Cut production time ~50% by using AI for ideation, draft copy, UX test support, and asset generation | Facilitated design reviews and aligned stakeholders on UX trade-offs across multiple engagements 
Arnold Street
Senior Product Designer (Lead IC)
Led end-to-end design for a portfolio of 10+ client products from discovery to launch and iteration | Partnered with engineers and product leads to define scope, trade-offs, and release plans | Built reusable UI patterns and shared components to reduce rework and improve delivery speed | Raised UX quality through clearer interaction rules, accessibility standards, and annotated handoff specs | Cut production time ~50% by using AI for ideation, draft copy, UX test support, and asset generation | Facilitated design reviews and aligned stakeholders on UX trade-offs across multiple engagements 
Arnold Street
Senior Product Designer (Lead IC)
Led end-to-end design for a portfolio of 10+ client products from discovery to launch and iteration | Partnered with engineers and product leads to define scope, trade-offs, and release plans | Built reusable UI patterns and shared components to reduce rework and improve delivery speed | Raised UX quality through clearer interaction rules, accessibility standards, and annotated handoff specs | Cut production time ~50% by using AI for ideation, draft copy, UX test support, and asset generation | Facilitated design reviews and aligned stakeholders on UX trade-offs across multiple engagements 
Arnold Street
Senior Product Designer (Lead IC)
Led end-to-end design for a portfolio of 10+ client products from discovery to launch and iteration | Partnered with engineers and product leads to define scope, trade-offs, and release plans | Built reusable UI patterns and shared components to reduce rework and improve delivery speed | Raised UX quality through clearer interaction rules, accessibility standards, and annotated handoff specs | Cut production time ~50% by using AI for ideation, draft copy, UX test support, and asset generation | Facilitated design reviews and aligned stakeholders on UX trade-offs across multiple engagements 
Zone Employment
Sr. UI/UX / Product Designer
Designed journeys and UI for internal admin platforms used by multi-role stakeholders | Simplified complex forms and data-heavy workflows to reduce friction and improve task completion | Produced wireframes, high-fidelity UI, interactive prototypes, and annotated specs for implementation | Partnered with developers on constraints, implementation details, and QA polish to maintain design integrity 
Zone Employment
Sr. UI/UX / Product Designer
Designed journeys and UI for internal admin platforms used by multi-role stakeholders | Simplified complex forms and data-heavy workflows to reduce friction and improve task completion | Produced wireframes, high-fidelity UI, interactive prototypes, and annotated specs for implementation | Partnered with developers on constraints, implementation details, and QA polish to maintain design integrity 
Zone Employment
Sr. UI/UX / Product Designer
Designed journeys and UI for internal admin platforms used by multi-role stakeholders | Simplified complex forms and data-heavy workflows to reduce friction and improve task completion | Produced wireframes, high-fidelity UI, interactive prototypes, and annotated specs for implementation | Partnered with developers on constraints, implementation details, and QA polish to maintain design integrity 
Zone Employment
Sr. UI/UX / Product Designer
Designed journeys and UI for internal admin platforms used by multi-role stakeholders | Simplified complex forms and data-heavy workflows to reduce friction and improve task completion | Produced wireframes, high-fidelity UI, interactive prototypes, and annotated specs for implementation | Partnered with developers on constraints, implementation details, and QA polish to maintain design integrity 
Opal Design
Founder & Product Designer
Founded and scaled an independent design studio to a 13-person cross-functional team | Delivered end-to-end product and brand work for 15+ high-end restaurant clients and 5 startups | Led 5 startup products from concept to launch across web and mobile experiences | Shipped custom CMS and WordPress solutions in collaboration with developers | Designed complete restaurant ecosystems: interiors, environmental graphics, menus, packaging, websites, motion graphics, advertisements, and digital ordering experiences | Owned client relationships, prioritisation, timelines, and delivery as the primary decision-maker 
Opal Design
Founder & Product Designer
Founded and scaled an independent design studio to a 13-person cross-functional team | Delivered end-to-end product and brand work for 15+ high-end restaurant clients and 5 startups | Led 5 startup products from concept to launch across web and mobile experiences | Shipped custom CMS and WordPress solutions in collaboration with developers | Designed complete restaurant ecosystems: interiors, environmental graphics, menus, packaging, websites, motion graphics, advertisements, and digital ordering experiences | Owned client relationships, prioritisation, timelines, and delivery as the primary decision-maker 
Opal Design
Founder & Product Designer
Founded and scaled an independent design studio to a 13-person cross-functional team | Delivered end-to-end product and brand work for 15+ high-end restaurant clients and 5 startups | Led 5 startup products from concept to launch across web and mobile experiences | Shipped custom CMS and WordPress solutions in collaboration with developers | Designed complete restaurant ecosystems: interiors, environmental graphics, menus, packaging, websites, motion graphics, advertisements, and digital ordering experiences | Owned client relationships, prioritisation, timelines, and delivery as the primary decision-maker 
Opal Design
Founder & Product Designer
Founded and scaled an independent design studio to a 13-person cross-functional team | Delivered end-to-end product and brand work for 15+ high-end restaurant clients and 5 startups | Led 5 startup products from concept to launch across web and mobile experiences | Shipped custom CMS and WordPress solutions in collaboration with developers | Designed complete restaurant ecosystems: interiors, environmental graphics, menus, packaging, websites, motion graphics, advertisements, and digital ordering experiences | Owned client relationships, prioritisation, timelines, and delivery as the primary decision-maker 
Peyke Bartar
Product Designer & Head of Design
Led design for 10+ web and mobile applications for major media and advertising companies | Reduced shipping and storage costs by 33% through packaging and logistics-focused redesign | Increased sales by 24% via improved product presentation and strategic bundling | Won “Future of Web Design” awards for 2 mobile applications and 1 flagship website (Tehran) 
Peyke Bartar
Product Designer & Head of Design
Led design for 10+ web and mobile applications for major media and advertising companies | Reduced shipping and storage costs by 33% through packaging and logistics-focused redesign | Increased sales by 24% via improved product presentation and strategic bundling | Won “Future of Web Design” awards for 2 mobile applications and 1 flagship website (Tehran) 
Peyke Bartar
Product Designer & Head of Design
Led design for 10+ web and mobile applications for major media and advertising companies | Reduced shipping and storage costs by 33% through packaging and logistics-focused redesign | Increased sales by 24% via improved product presentation and strategic bundling | Won “Future of Web Design” awards for 2 mobile applications and 1 flagship website (Tehran) 
Peyke Bartar
Product Designer & Head of Design
Led design for 10+ web and mobile applications for major media and advertising companies | Reduced shipping and storage costs by 33% through packaging and logistics-focused redesign | Increased sales by 24% via improved product presentation and strategic bundling | Won “Future of Web Design” awards for 2 mobile applications and 1 flagship website (Tehran) 
.Tools
Framer
web design
Framer
web design
Framer
web design
Framer
web design
Procreate
illustration
Procreate
illustration
Procreate
illustration
Procreate
illustration
Figma
product design
Figma
product design
Figma
product design
Figma
product design
Notion
productivity
Notion
productivity
Notion
productivity
Notion
productivity
PSN
fun
PSN
fun
PSN
fun
PSN
fun
Zapier
automation
Zapier
automation
Zapier
automation
Zapier
automation
SoundCloud
podcasting
SoundCloud
podcasting
SoundCloud
podcasting
SoundCloud
podcasting
Swift
math
Swift
math
Swift
math
Swift
math
Mailchimp
email marketing
Mailchimp
email marketing
Mailchimp
email marketing
Mailchimp
email marketing